Premium Care, Dog Supplements, Amazon USA

Premium Care wasn’t broken, they were already ranking in the top 5 on Amazon USA across six products, often sitting at rank 1. But a brand at that level has everything to protect and more to gain. The existing designs were functional but flat, not reflecting the energy of a market leader or connecting emotionally with the dog owners buying for their pets.

For a brand already performing well, the risk of a rebrand is just as real as the opportunity. My approach was to inject personality without disrupting what was working. I built the new visual language around joy, happy dogs, visible wellbeing, and a warm, engaging colour palette that made the products feel approachable and trustworthy at a glance.

Knowing the audience were emotionally invested buyers making decisions for their pets, I kept text minimal and led with outcomes and real customer reviews, letting social proof do the heavy lifting. When your customers are already passionate advocates, the smartest creative decision is to get out of the way and let them tell the story.

The rebrand landed successfully, and the confidence it created unlocked the launch of a new product line. Rank 1 position was not only maintained but held for longer, and ad performance improved across the board, reaching beyond the core target audience. Ad spend decreased over time while sales continued to grow, a clear sign that the brand was now working harder than the budget behind it.