Your brand should be working as hard as you do.

I work with founders and small businesses who have something worth building; and help them shape it into a brand that people trust, remember, and buy from. Strategy first, identity second, growth always.

Currently taking on new projects > Let’s talk

What I Do

Brand Strategy & Consultancy

I work with founders from the very beginning, before the logo, before the website, before anything is built. I help you figure out what your brand stands for, who it’s for, how it should sound, and where it needs to go. Every creative decision that follows starts here.

And I can bring it all to life too

Once the strategy is clear, I handle the execution; brand identity and visual systems, packaging, web design, digital presence, and campaign creative. You get one person who sees the whole picture, start to finish, with no gaps between thinking and making.

Selected work

Featured

Vagari Bags, Men’s Travel Bags, UK

Built a travel bag brand from zero - positioning, identity, and ads. 30% sales increase in three months.

Climate Education, Non-Profit Organisation

Rebranded a non-profit with clearer messaging. Website traffic doubled.

Premium Care, Dog Supplements, Amazon USA

Amazon brand identity built to convert in a crowded, competitive US market.

XO Chocolate, Artisan Chocolate Boutique, London

Packaging for Parisian master chocolatiers, abstract, artisan, and still in use today.

Hutzpah Kitchen, Artisan Hazelnut Spread, Startup

A single label brief that grew into a full brand identity for a founder who needed someone to get it.

The work doesn’t just look good. It performs.

60

Sales increase for a health and wellness brand. Full rebrand, strategy to execution, rank 1 on Amazon in three months.

2

Website traffic for a non-profit, driven entirely by clearer messaging and a customer journey built around real people, not assumptions.

40

Sales increase for a skincare brand from a single strategic insight turned into one campaign concept. No rebrand. No big budget. Just the right idea.

Testimonials

“Radu really understood my vision from the start. The designs feel authentic, and they truly capture the heart of my brand."”
MelindaHutzpah Kitchen

“A pleasure to work with. The new designs gave our products a fresh look that our customers love.”
AlexMeat Merchant London

“A fresh and purposeful identity designed to inspire growth, learning and positive change.”
AlexandraClimate Education