Brand strategy and positioning
Creative direction
Campaign strategy
Market and audience insight
Client Consultancy and stakeholder management
Seeing what others miss.
I started drawing before I started talking about design. Five years of visual arts as a child, a degree from the University of Arts in Bucharest, and a move to London that sharpened everything. The city changed me. Seeing world class branding every day, working with founders from different cultures and backgrounds, it all built something that’s hard to name but easy to feel in the work.
Stepping out of the designer's chair and sit in the customer's seat, is the winning solution
I can look at a brand the way a consumer looks at it, instinctively, honestly, without the bias of someone who made it. That switch between maker and audience is where most designers get lost.
Skills
01
Strategy and Consultancy
02
Brand and Identity
Visual identity development
Logo and typography systems
Brand guidelines
Packaging and label design
Art direction
03
Digital and Growth
E-commerce strategy and design
Amazon A+ content and storefront
Paid advertising creative
SEO strategy
Conversion optimisation
04
Experience and Interface
UX/UI design
WordPress web design
Woocommerce
User journey mapping
Responsive design
05
Content and Production
Social media creative strategy
Short form video and animation
Product photography and retouching
Campaign and marketing collateral
Copywriting direction
