Paradigm Interiors had a clear vision for their brand but needed the right creative and strategic partner to bring it to life. By asking the right questions early on, it became clear that the brief went beyond a logo, their website was sending the wrong message to potential clients, creating a gap between the quality of their work and how they were being perceived online.
The Challenge
The Approach
I developed a distinctive logo and full brand guidelines that reflected Paradigm’s working methodology and values, balancing creativity with strategic intent. Rather than delivering visuals in isolation, I proposed a social media strategy to ensure the brand communicated consistently and effectively across every touchpoint.
With the brand foundation in place, I led the website redesign with a focus on closing that communication gap, making sure the right message reached the right audience. SEO was built in properly from the ground up, ensuring the site didn’t just look good, but performed.
The Outcome
The logo and brand guidelines received excellent client feedback. Website traffic increased significantly, and Google rankings improved as a direct result of the SEO work. With the brand and digital presence aligned, we moved into a three month paid advertising period, which generated more incoming projects than the team could handle, with results visible from the very first month of promoting.
