minglr app – Building a content strategy from zero

minglr is a social networking app connecting people through travel, business, and friendship. I joined as Creative Strategist with no historical data to work from, partnering directly with the CEO to build brand positioning and content strategy from scratch.

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Role

  • Creative Strategist

Project Duties

  • Creative Strategy
  • Content Execution

Strategy

1

Positioning

minglr is the social network for making real connections around shared plans, not endless, purposeless swiping.
2

Content Pillars

Relatable Use Cases
Founder-Led Content
Real Connection Stories
Educational / How-To
Trend-Led Content
3

Execution

With no benchmark to reference, I tested across pillars early, then used engagement and growth data to double down on what resonated.